Is Twitter the new black? I think so! It so impresses me. I type in my 140 characters or less, include a "hashtag" or two, hit send and a second later it is (hopefully) being read around the world.
If you’ve been following my blogs you will have read about my journey into the techno world. It all started with high school, laughing at my science teacher for saying that one day computers would sit on all our desks and maybe, even on our wrists. Today, here I sit in the middle of the next big thing, the "social media" explosion. For a while, I just dipped my feet into it, communicating only with family and friends. But things ramped up when I decided I wanted to do something for HIV awareness - to fight the stigma that goes along with HIV. I heard that social media was the avenue to do it. The rest is history.
Last week I attended the HIV/AIDS Legal Network’s Third Annual Symposium on HIV, The Law and Human Rights in Toronto. One of the topics on the agenda happened to be "Social Media - Believe the Hype".
At the beginning there was a quick show of hands. Who uses Facebook? Lots of hands in the air. Who uses Twitter?. Maybe half that number . Some of us avid users of social media were surprised by the number of people who had neither a twitter NOR a facebook account. There were some who admitted that they had been very sceptical about Twitter and Facebook but were finally getting on board and learning how it all works.
This symposium, though, was Twitter all the way.In the opening statements of the symposium and regularly thereafter we were given the "hashtag" to use if we were going to be tweeting about the symposium. @aidslaw2011 quickly became extremely popular as tweeters bent over their mobile devices and relayed the content of the symposium to the world - and to each other. It was exciting.
Time to take a brief side-track here, for the benefit of those who don't know what "hashtags" are. They are words or phrases accompanied by the # sign in a message (a tweet). Do a search for anything with the hashtag #aidslaw and all recent tweets with that handle will appear on your Twitter page. Tweets might include related hashtags like #HIV, #AIDSLAW, or #HumanRights. The more hashtags you can squeeze into a tweet means you can potentially reach more people searching for those hashtags.
Another important use of hashtags might be to identify places that you want to reach, e.g. #Guelph, if I wanted people in my area to find my tweets.
Back to the Social Media – Believe the Hype workshop. It was moderated by Kathe Rogers - Communications Coordinator, Dignitas Intl. The panel included:
Justin Stayshyn - Consultant, Activist, Writer (and “inventor” of the popular hashtag #canqueer)
Andrea Ramhit - E-Communications and Social Media Coordinator for UNICEF Canada,
Sarah Millar - Web Editor, Toronto Star,
Andrew Brett - Communications Coordinator, Aids Committee of Toronto (ACT)
and our own Bob Leahy - Contributing Editor, PositiveLite.com

Each of these people gave a presentation on how they use social media to get their message out and offered tips on how they make it work better for them. There was much discussion on how to attract people to your message or your website and the relative importance of content vs. number (and quality) of followers.. The bottom line was that two-way interaction was key.
Interestingly, by far the majority of the discussion was about Twitter rather than Facebook as the preferred social media platform, although the point was made by more than one panellist that a successful communications strategy involves a whole barrage of techniques.
There was time for questions. One that stood out was on how much time did the panel spend doing social media "stuff"? Sarah Millar responded by saying she is into it from the time she wakes up until the time she goes to bed - and she sleeps with her phone. All of them emphasised the very substantial time commitment that was involved in getting serious about social media, with the belief that this investment, which may not be capable of being accommodated within existing staff levels, was worth it.
This is true. As important as social media is or may become to our AIDS Service Organizations, it clearly IS very time consuming and thus requires inventive ways be found to embrace this important new communications vehicle.
Despite these difficulties, it was clear at least some in the crowd were won over and became new converts to the Twitter army. For the rest, the question remains: if you aren't using social media yet, why not? We'd love to hear from you! Better still to join us!