Bob Leahy: Let’s talk about the RiseUptoHIV campaign which you are well known for, particularly for your T-shirts.
Kevin Maloney: Yes, it was a two-pronged campaign. The name “RiseUptoHIV” came to me in the middle of the night. I was thinking about how I was rising up to the challenges in my life at the time when I was diagnosed in 2010. The “No shame about being HIV-positive” story telling campaign started in 2013 – people would send me their stories and photos, which I would pos